Forum marketing is another excellent method to generate conversions for free using Web 2.0 technologies. There are forums for anything and everything that you can imagine. Just type in any topic that you are interested in and "+ forum" and you will be rewarded with a plethora of marketing possibilities. Not to mention, the contacts that you will make in these forums will help you to develop your own email list for future marketing endeavors.

Here are some excellent tips to help you get into the exciting realm of forum marketing:

1.    Target your forum marketing efforts - just any old forum will not do. If you promoting an Internet Marketing opportunity, don't go to a basket weaving forum. Get it?
2.    Post frequently and always answer other forum member's questions promptly and thoroughly. Encourage them to contact you and always perform professionally.
3.    Place your unique selling proposition in you forum signature. Include a link to your website and/or landing pages.
4.    Determine and understand your own areas of expertise. Do not pretend to be an expert - actually be or become one.
5.    Create new threads on the forums that you join. Offer intriguing questions and stimulating responses. Remember that there are millions of people in cyberspace that thirst for knowledge. Satiate their needs for information and they will reward you by branding you as an expert.
6.    Do not spread your forum affiliations to widely. Keep the number of forums that you frequent under ten and try to post at least five times per day on each. In this way, you will quickly establish yourself as an expert (as long as you keep the quality of your posts high).
7.    Search the news for hot topics and then create threads based on them. Link these thread topics into the opportunities that you are trying to promote. Do it subtly and never be a salesman. If you are doing it properly (subtly), then your prospects will come to you.
8.    Help other members to solve their problems by addressing their needs for knowledge. When you help them through their difficulties, they will naturally gravitate towards you and become open to what you are promoting.

Forum posting can be a very effective method of lead generation and prospect conversion. Just remember not to be pushy and never seem like you are dying to make a sale. Just present the information about your opportunity in a subtle fashion and always stick to the forum's guidelines.

With a bit of time and practice, you will be well on your way to establishing your own expertise, creating an open-minded email list for the future and making lucrative sales all at once!
 

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