Twitter is breaking into uncharted waters.  On Oct. 19th 2009 Google signed its deal with Twitter to allow Twitter’s data to be used in Google’s search engines. 

 From the Google blog:

 “Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

 Just weeks earlier Twitter had signed a similar deal with Microsoft’s Bing to do the same.  In addition to signing deals with two of the biggest companies in the world, Twitter received $100,000,000 in investment money to take their global micro blogging site to the next level.

 As Twitter continues to grow, with it’s over 18,000,000 users and large international following.  It appears Twitters unconventional revenue model should be returning on its investments.

One of the biggest questions right now online is exactly how will Bing and Google use Twitters data in their search engines.  Though a number a discussion with some of the top Internet marketers out there here is what we have gathered.

  • It is believed that there will be a separate tab on Google similar to the ability to search a term and click on pictures or videos but for Twitter info.

  • The power of the re-tweet or RT should be huge when this is up and running.

  • The ability to get massive RT’s should help people get on the first page of Google from Twitter quickly

  • Twitter will grow rapidly in number of users and number of tweets per user

  • Twitter may allow more personal information on their pages to compete directly with Facebook.  In addition, Twitter’s main revenue model should change considerable over the next 12 months as a consolidated revenue plan is being developed. Even advertising revenue and data mining should be the largest area to grow in Twitter’s business model.

Twitter’s amazing rise to success has been a roller coaster.  Being able to withstand such rapid growth has destroyed many companies and many Internet companies.  Twitter’s constant innovation and sincere focus on their customers has kept them in such a promising position.   With the inking of their two-mega deals with Bing and Google and by receiving 100 million in investment money, it is easy to say that Twitter is a force to be reckoned with. 

We will be keeping our eyes on Twitter and watching with anticipation how Twitter and their powerful group of innovators take Twitter to the next level and achieve a large ROI.

Sincerely,

 

 Peter Celnicker

The Online Traffic Magnet

 

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